Coaching potential into purpose.
Life coaching for students, professionals and aspiring entrepreneurs, built on a simple, demanding method: Focus, Execution, Discipline, Sacrifice. Define what success means to you, then build the plan and the habits to reach it.
Who we coach
Different starting points, same method. Every client leaves with a clear definition of success and a plan they can execute.
Students
For high school, college and graduate students deciding what comes next. Set direction, manage time and pressure, and build study and life habits that carry past graduation.
See coaching packagesProfessionals
For people who are good at their jobs and stuck on what's next. Get clear on the next role, promotion or career pivot, then execute with weekly accountability.
See coaching packagesAspiring entrepreneurs
For people with a business idea and a day job. Decide what to pursue first, protect the hours it needs, and make the trade-offs that turn a side project into a company.
See coaching packagesThe FEDS Method
Four disciplines that turn ambition into outcomes. Every engagement, from a single session to a 12-week cohort, is built around them.
Focus
Define the goal, and know which goals to pursue and when, so your energy isn't diluted.
Execution
Put the plan completely into effect. The best-laid plans mean nothing unexecuted.
Discipline
Repeat the right actions until they become habits. Successful habits, successful outcomes.
Sacrifice
Give up the good for the great. Decide what you're willing to trade for the goal.
Play the long game.
Visit the FEDS Success Program™ siteIndividual coaching
One-on-one sessions by video or phone. Start with a free call, then choose the level of support that fits your goal.
Clarity Call
- Talk through your goal
- See whether FEDS is the right fit
- Leave with one next step
Focus Session
- Tackle one specific challenge
- Written action step to take away
- No commitment required
6-Week Sprint
- Define success and build your plan
- Weekly accountability
- Email support between sessions
FEDS Success Program™
- The complete F-E-D-S journey
- Full personalized success plan
- Habit tracking and priority support
To book or enroll, send an inquiry below and Willie will reply by email to schedule your first session. Coaching is for personal development and is not a substitute for licensed medical, psychological, financial or legal advice.
Our nonprofit partner
Game On Community Outreach is a 501(c)(3) that brings the FEDS method to three communities. Every program is free to participants, funded through grants and partnerships with foundations, agencies and community organizations.
Military reentry
Service members and veterans making the transition to civilian life, translating mission discipline into a civilian career, a plan and a new sense of purpose.
Justice-involved reentry
Returning citizens rebuilding after incarceration: documents, employment readiness, stable routines and walking away from high-risk patterns.
At-risk youth
Young people building vision, employable skills and the discipline to follow through, with measurable career-readiness outcomes for funders.
Resident Success Program
An 8-week on-site cohort for apartment and mixed-income communities that helps residents set goals, manage money, secure and keep employment, and build the habits that keep them housed. Small-group sessions with optional 1:1 coaching, scheduled on evenings and weekends.
For funders and partners. Each cohort comes with curriculum, facilitation and reporting-ready outcome tracking: attendance and completion, employment and housing milestones, and pre/post growth measures. Program summaries and budget frameworks are available on request.
Fund a cohortWillie Smith
Founder & CEO, Game On Life Coaching, Inc. Creator of the FEDS Success Program™
FEDS grew out of Willie's own years of feeling stuck and unable to make real progress toward his goals. He built it as a repeatable process so that he, and people like him, could take tangible steps toward success.
A three-decade technologist and entrepreneur, Willie coaches clients to play the long game: get clear, execute relentlessly, build disciplined habits, and make the sacrifices real change requires. He also founded Game On Community Outreach, which brings the FEDS method to veterans, returning citizens, youth and residential communities.
Ready to play the long game?
Request a free 20-minute Clarity Call, enroll in a coaching package, or ask a question and we'll follow up.